How To Write Million Dollar Sales Copy
There
are a lot of courses on writing copy. Some good, some completely useless.
What makes this section (and the entire course) so different than all the
other books and courses on writing copy is this:
When Bob decided to create this course, instead
of basing it on what he thought should be in a book on successful marketing
and copywriting, he let his clients tell him what would help them the most.
Here's
what he discovered. Bob's clients told him they can recognize a good or
even great ad when they see one. But they don't know what makes it
great. And what they really wanted was to have a copywriter dissect an
ad, block-by-block, to show precisely what they were thinking when they
wrote every component.
And
that's what makes this course so different, so much more immediately useful
than any other book you've ever seen on creating hard-hitting marketing and
copy. Each piece is broken down to it's finest detail so you can model it
right away in your own successful marketing campaigns.
However,
in addition to these "guided tours" of successful ads, sales
letters, and web marketing pieces, I've also included Bob's special 30-page
guide to writing powerful copy. This will give you a foundation for
everything that follows. Here
are the components you'll find in this guide:
- Lock in greater sales with
these 4 Major Selling Principles. Getting your prospects and customers to take
the action you want is much easier when you understand and apply these
4 powerful principles. Any one of them can propel your sales to new
levels. Combined, they're unbeatable!
- Increase the selling power
of all your marketing and copy by creating maximum response offers. I'll let you in on a major
secret. In today's market, your offer makes or breaks your success.
Crafting a powerful, highly profitable offer is easy when you understand
how. You'll get comprehensive details on how to do just that and start
enjoying greater sales volume right away.
- Pump up your profits with
my Maximum Response Marketing Power Formula. This is the 14-step
"recipe" Bob uses to create all of his own copy. You'll get
detailed, step-by-step instructions for creating highly profitable
ads, sales letters, and web marketing with minimum effort.
Next you'll discover
how you can apply everything you've learned... To immediately put this
information to practical use, you get complete annotated versions of some
of Bob's most successful marketing pieces. This includes two space ads, a
postcard mailer, a sales letter, and a web marketing piece. Each block of
each piece is numbered and explained, block-by-block, in complete detail.
This
"working tour" of the five sales pieces leaves no stone unturned.
You'll see precisely how each piece was created, what structure was used,
and the logic behind each critical decision. More importantly, you'll be
able to take the lessons from each piece and apply them to your own copy
for maximum results.
By
the way, earlier I told you about a client of Bob's who increased his
profits by 917% using these techniques. And many other clients who
increased their sales by 300% or more. They achieved these results just
with the strategies and techniques you get in Section 1.
Here Are The Results Bob's Client's Reported
In Their Own Words:
|
"You
immediately increased our profits on one project by a very real
917%!"
Phil Kratzer, CEO
National Response Corporation
"Bob
Serling's copy is always on target. He's never failed to get
results. In a way, I hate to let the secret out, because I know that good
news travels fast!"
Marla Covin, Senior Account Executive
Schroffel & Associates
"Bob Serling
made copy changes for our catalog. The results were phenomenal. When
you consider how much money Bob actually made for us, his services are
one of the best bargains I've ever come across."
Ray Melissa, President
Mailer's Software Catalog
"You
increased our sales by a whopping 328%!"
Bruce Elliott, President
The Gold And Diamond Center
|
With those kind of
results in mind let's take a look at how much more you can expect to gain.
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Section 1:
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The Headline Clinic
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Powerful
headlines are crucial to the success of any marketing piece. Since you only
have a few seconds to seize your reader's attention and convince them to
keep reading your ad or sales letter, you'd better be able to stop them in
their tracks. So Bob's devoted an entire section to making sure you have all
the tools you'll ever need to create successful headlines.
For
this clinic, Bob Serling is joined by Bob Bly, T. Harv Eker, Gary Halbert,
Dan Kennedy, Ted Nicholas, Brad Petersen, Joe Vitale, and Brian Voiles to
show you everything you need to create the kind of headlines that get
optimum results.
You'll
discover what's crucial to include in every headline, what to absolutely
avoid, and ethical ways to "swipe" winning headlines from other
ads and sales letters. When you're done with this section, you'll be a
master at creating headlines that sell much more of what you have to offer.
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Section 2:
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20 Leading Experts Take You On A Step-By-Step Tour Of Some Of
Their Most Profitable Promotions
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This section is packed
with powerful examples of ads, sales letters, and web marketing pieces that
have sold millions of dollars worth of products and services. Each piece
has proven itself many times over in the marketplace. There is no textbook
theory, no wishful thinking, no fluff or filler. It's all hard-hitting,
proven strategies and copy you can start using today to create your own
winning sales pieces.
20
of the top marketing experts in the country reveal their trade secrets
for creating marketing and copy that produces exceptional results. Each
piece is broken down block-by-block and numbered. Then each numbered block
is dissected and laid out in complete detail. You see the strategy each
expert used, the techniques, offers, guarantees, risk reversals... and
every other component that makes these pieces produce such powerful
results.
Nothing
is left to the imagination. By the time you're done with these guided
tours, you'll have all the tools you'll ever need for creating marketing
that produces substantial results. Take a look at what you get in this
innovative section:
- Karen Anderson. How to use endorsed copy
and offers to create an explosion of sales on the Internet.
- Don Bice. Inside secrets of a sales
letter that's pulled in steady profits month after month for more than
10 years. Plus a powerful sales letter for a business opportunity.
- Bob Bly. A sales letter
demonstrating how to sell technical workshops by the master of
business-to-business marketing.
- Larry Chase. A powerful press release
that brought in thousands of subscribers to Larry's online newsletter.
This is a masterful example of using the hook of a free service to
drive a lot of traffic to your web site.
- Marty Chenard. How to use postcard
mailings and an ingeniously simple sampling technique to win paid
subscribers to a newsletter.
- Declan Dunn. How to sell a high-ticket
product on the Internet. Declan obliterates the myth that only
low-cost items can be sold online.
- Randy Gage. Randy's powerful space ad that
made his book on multilevel marketing a best seller. Plus a sales
letter that shows you how proper bending of traditional marketing
rules can produce exceptional results.
- Dr. Paul Hartunian. Secrets for creating
low-cost inserts that produce impressive profits. Paul reveals how to
create a substantial six-figure income with this simple technique.
- Don Hauptman. Don is known the world
over for his classic headline and campaign "Speak Spanish
[French, German, etc.] Like a Diplomat!" that sold tens of millions
of dollars worth of language courses. He shares a new space ad that's
being used to sell a famous information product.
- Dan Kennedy. In this spectacularly
successful direct mail letter, Dan demonstrates how the magic of the
word "free" coupled with an almost too-good-to-be-true offer
moves a lot of product.
- Dr. Audri Lanford. Does long copy sell? You
bet it does. Discover how Audri uses a 30-page "reportlet"
to create a large volume of sales.
- Dr. Jeffrey Lant. No-holds-barred advice
from a marketing legend on how to make the Internet and e-mail
marketing produce impressive profits.
- Ted Nicholas. The latest space ad from
the man who has sold over $200,000,000 worth of books through his
mastery of creating compelling space ads.
- Mike Pavlish. Discover the inside
secrets of selling through magalogs, the format all major newsletter
publishers rely on to build huge volumes of subscribers.
- Brad Petersen. Here's a problem everyone
wishes they had. Brad explains the 2-page space ad he created for a
client that sold so many pool cues, they couldn't produce enough
product to fill all the orders and had to stop running the ad!
- Russ Phelps. Discover the secrets of
successful tear-sheet mailings by one of the most successful
copywriters in the country.
- Murray Raphel. Marketing legend Murray
Raphel reveals a 1-page letter he created that sold over 5,000 copies
of a hardcover book.
- Joe Vitale. Master copywriter Joe
Vitale shows how he breaks all the rules and uses a simple, 2-page
letter to sell a $795 product. Plus, he reveals his secret for
creating "publicity style copy" to make impressive sales
with e-mail marketing.
- Brian Voiles. How a simple postcard
mailing brings in a phenomenal $26.97 for every dollar invested in
marketing.
- Pamela Yellen. These space ads focus on
two-step "upgrade selling" -- using a free or low-cost
report to identify prospects, then selling them high-ticket items
through the report. A powerful weapon to add to your marketing
arsenal.
trial and error that
the fastest, easiest, safest way to lock in success is to...
If you have a business, whether on-line or brick and mortar, you need Bob's How to Write Million Dollar Ads, Sales Letters and Web Markeitng Pieces! Check it out for yourself - remember, with our no-hassle 100% money back guarantee, your are not buying, simply trying. You'll wonder how you managed without it! You get access to tons of training material and examples. Make 100% MORE PROFIT on all the products you sell! So make yourself a favour and start your business down the road to financial freedom and unparalleled success. Simply click the button below to take your first step to financial freedom.
Not ready yet? Click the button below to learn:
How Start Making All Your Ads, Sales Letters And Web Marketing Pieces Major Winners
for "WHOEVER WILL CALL UPON THE NAME OF THE LORD WILL BE SAVED."
Romans 10:13
